Strategic planning is like
building a campfire.
Though questions like “is it going to rain soon?” and “is this piece of wood too big?” might be more applicable to building a fire than advertising, asking the right questions is essential to research.
The spark. Without a spark, a campfire is nothing but a pile of sticks. Research and raw data is useless without an insight to guide it.
Does your fire need to burn hot and fast? Or do you need something that lasts a while? Every campfire has different a purpose– just like a strategic plan. By using the information gathered during the research phase, we develop a plan that meets your long term and short term goals.